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METODO

I shape concepts into multifaceted visual systems and imaginaries. I choose colors that make people feel alive.

 

 

My methodology merges a fascination for past iconographies with intuition, playfulness, and material exploration—moving fluidly between digital and analog matter, especially in exhibition design and visual identity projects.

 

 

I value generosity and meticulous attention to detail, creating hybrid formats that invite transformative experiences.

 

 

In 2012, I co-founded Studio Fludd, a collective practice that blends art and design across scales and contexts.

Ambiguity and contrasting aesthetic elements act as catalysts that continually renew our work.

 

 

Studio Fludd’s projects share a tailored, craft-driven process and a content-focused approach, guided by the desire to enjoy the work and pursue our way of doing things.

 

 

sara@studiofludd.com

@sara_fludd

SCUOLA

I have developed and led a wide range of design-methodology workshops and courses across institutions and audiences, from children to university students, both in Italy and abroad.

 

My teaching practice focuses on the creative power of collecting and reinterpreting heritage images, using them as a tool for self-awareness and creative inquiry.

 

The aim is to cultivate a sharp and sensitive eye, the ability to connect personal concepts with visual impact, and a rigorous yet open approach to image-making and design—one that embraces discovery, beauty, and unconventional possibilities.

 

Since 2016, I have been heading the Illustration Department at IED Torino.

TEACHING

2016-NOW
  • Course Leader, Illustration Department — IED Torino Professor of Design Methodology (Design and Visual Arts area) — IED Torino and Milano Thesis Supervisor — IED Torino

TALKS AND WORKSHOP

2014-2025
  • A+A Gallery (Venice, IT) — CFP Bauer (Milan, IT) — Circolo dei Lettori (Turin, IT) — Circolo del Design (Turin, IT) — CAMERA (Turin, IT) — Creative Mornings (Milan, IT) — Festival della Mente (Sarzana, IT) — Fondazione Querini Stampalia (Venice, IT) — FHNW (Basel, CH) — IED Istituto Europeo di Design (Milan, Turin, IT) — Il Masetto (Rovereto, IT) — IUAV Master in Photography (Venice, IT) — LUSTR Festival (Prague, CZ) — MART Museo di Arte Contemporanea (Rovereto, IT) — Montelupo Ceramic Award (Florence, IT) — SPD Scuola Politecnica di Design (Milan, IT) — TipoRenesansa (Ljubljana, SI) — PickMe Up Festival, Somerset House (London, UK) — SI Picturebook (Seoul, KR) — SUPSI University of Applied Sciences and Arts of Southern Switzerland (Lugano, CH) — Zone Sensible (Saint-Denis, FR)

LEARNING

  • Accademia di Belle Arti (Venice, IT)
  • ERG École de Recherche Graphique (Brussels, BE)
  • Scuola Internazionale d’Illustrazione (Sarmede, IT)
  • Metricubi Cultural Center (Venice, IT)
  • Lo Spazio (Turin, IT)
  • Robida’s Academy of Margins (Topolò/Topolove, IT)
  • Aalto Summer School (Helsinki, FI)
  • Saari Residency / Kone Foundation (Mynämäki, FI)
  • Buddha Forest Meditation Center (Geochang, KR)

COLORE

RICERCA

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PROVISIONAL COLOR MANIFESTO

That evolves alongside my practice

 

Color exists only in relation.

Color does not exist per se: is an evocation of our (largely similar) brains.

 

White is fragile. Whites rarely agree.

White often looks simple. It is not. 

 

Colors are deeply cultural and symbolic: they must always be questioned.

 

For me color is a three-dimensional pictorial atmosphere.

Color’s vision complements a structural / volumetric approach — sometimes preceding it, sometimes following it.

 

I live and work with color as a physical experience. 

Before theory: intuition.

I am drawn to the cangiante: 

the almost, the iridescent, the ambiguous.

 

Intermediate colors — those composed of many pigments — 

relate more and generate unstable, shifting balances.

We want that.

 

Avoid automatisms:

primaries, complementaries, trendy architects’ hues.

Use them with restraint and awareness.

Black + white + red or magenta: caution. Black + white + yellow: extreme caution.

 

 

 

 

 

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The most beautiful color is the brand-new growth in plants in Spring.

The most beautiful color is a dialogue between a somewhat older hue and a young burst of something else.

 

Color in domestic spaces is the most difficult challenge.

It must create an energetic field of change

across hours, moods, and seasons.

 

If a color project appears overly strong in photographs,

it may be more a set or a social-media-friendly scenography than a subtle, breathable atmosphere.

 

Some shades are inherently sociable.

Others are more tricky and demanding.

 

No-color preference is not neutral.

Anxiety about too much color often comes from not knowing how to use it.

 

Color in space is a material manifestation.

It cannot be fully simulated or predicted.

It operates with irreducible doubt and surprise.

It requires trust.

Let us work.

 

Color the damn ceilings.